Propaganda fail

Now I genuinely am a bit puzzled. Barclay's previous three advertisements had a simple message: "If you don't own a big house then you are scum. How high the mortgage is doesn't matter", which is fair enough,

Today's advertisement, instead of breezily saying "We can help you save for your retirement and for your children's deposits", appears to be conceding that with house prices as high as they are, there is a stark choice between one and t'other. I also like the fiery red colour, suggesting that we are all going to Hell. Which we are, in a handcart of Barclays' making: